Brandsimple
Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies. 40,000 first...
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| Auteur(s): | Adamson, Allen P. |
|---|---|
| EAN: | 9781403984906 |
| Bindwijze: | ingenaaid |
| Trefwoord(en): | Engelse boeken |
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Titelinformatie / Flaptekst
Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies. 40,000 first printing.
